One of the key challenges for executives in digital, media and telecommunications is to extract value out of changing markets and manage change
Target audience
The Major is aimed at executives wishing to take a leading role in the digital transformation processes of traditional businesses. The program is particularly suited to participants who are in charge of, or play a significant role in the strategic development of a business function. The transversal nature of the program makes it relevant for managers working in all business functions. As the main focus is on the digital transformation of existing businesses, it is less appropriate for participants seeking to acquire in-depth knowledge of digital start-ups.
Locations and academic partners
2 one-week sessions: Paris, France (May) / Silicon Valley, USA (October)
Academic partners: HEC Paris, France / International partner - to be confirmed
Context
Recent digital developments such as analytics, big date, hyper-connectivity, mobility, and social media are putting pressure on companies to rethink their customer relationships, internal processes, and value propositions. New technologies are widely adopted and impact our social, political, educational, legal, and moral standards. Customers, employees, suppliers and partners now expect businesses to be aligned with these changing standards.
Objectives
The broad scope of the program provides participants with global and extensive insights into all aspects of digital transformation in traditional businesses. The objective of the program is to empower participants to become agents of digital transformation in their companies and throughout their careers.
Content
Module 1 (Paris, France)
The aim of the first module is to provide participants with an understanding of the scope, scale, and stakes of digital transformation. It focuses on 'big themes' such as digitalization, disruption and innovation, digital leadership, and big data. The module combines lectures, testimonials, case studies and workshops that cover a wide range of industries and companies (o.a., services-orientated, goods-oriented, B2B, and B2C.)
Module 2 (Silicon Valley, USA - to be confirmed)
The aim of the second module is to prepare participants to lead digital transformative change. It examines how the dinosaurs and disruptors of Silicon Valley are changing the rules of the business game and also focuses on future trends. The module combines inspirational guest speakers, company visits, and workshops that focus on the specific needs of the participants.
Research project
The project offers participants the opportunity to personalize the program by focusing on a topic of their choice. The scope of the project can be practical or conceptual, applied or academic, linked to an ongoing company project or an independent study.
Academic Director
Kristine de Valck is the Academic Director of the Major in Leading Digital Transformation and has been an Associate Professor of Marketing at HEC Paris since 2004. At HEC Paris, Kristine has developed numerous courses on social media marketing. One of these courses (Web 2.0 Marketing Communications - HEC Paris) is freely available at iTunesU and has been among the top downloads since 2010. In the context of her courses, Kristine has regularly collaborated with companies, including Disneylang Paris, Hammerson, Meetic, Renault, SFR, SmartSy, and Yahoo! Kristine was the academic director of the International Teachers Program from 2012-2014, and she headed the Marketing PhD program from 2010-2013.
