differentiation and innovation through services

Orlando Florida, United States & Singapore

The Differentiation and Innovation through Services Major is aimed at executives and senior managers working in organizations that rely on the added value of the services they provide to differentiate themselves from the competition. Strategy, organizational behavior, human resource management and leadership are all explored from a services perspective.

During this interactive and transformational learning experience, you will have the opportunity to visit leading companies in the sector such as Goodwill in the USA and meet experts from the industry. Mary-Jo Bitner, Director of the Center for Services Leadership is just one of the guest speakers who have shared their experience and insights with participants.

English(英语)
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巴黎HEC EMBA #themajor#专业 Academic director Roger Hallowell
Roger Hallowell
Academic director
Roger Hallowell is an Affiliate Professor at HEC Paris and the Managing Director of The Service, Strategy, and Change Management Group, LLP. He is an authority on strategic initiatives with the goal of simultaneous cost reduction and quality improvement. His work focuses on the leadership of organizations wanting to increase the added value they provide customers through services. He has published numerous papers and written over 60 case studies on organizations in North America, Europe, and Asia, including three HBS best-sellers.
  THE TWO WEEKS WERE TRULY UNFORGETTABLE. I STILL HAVE VIVID MEMORIES OF THE INSPIRATIONAL VISIT TO GOODWILL, THE INTENSE DISCUSSION WITH THE CEO OF MICHELIN, THE AMAZING EXPLANATION OF SERVICE CONCEPTS BY PROFESSOR CHRISTIAN MONJOU AND THE GROUP ASSIGNMENT TO COMPARE CULINARY SERVICES.  
General Manager, Competence@ China,
Howard Zhu
The Major is one of the best and most inspiring modules of the whole program. The teaching and discussions constantly encouraged me to make associations with my own experiences and challenges.

It urged me to think about innovative and creative approaches to provide services that match customer needs. The lecturers come from very different backgrounds and industries and it was a real eye-opener to discover their challenges and their vision of serving the customer. The diversity of the participants and the geographical locations have enabled me to understand of role of cultures, demography and history in services.