I have been working in the Digital industry for almost 20 years and was the CMO and a shareholder of a well-known French betting site for horse racing. I joined the HEC Paris EMBA program to upgrade my theoretical knowledge and to confront my business ideas with a fast-changing and more complex world. The EMBA gave me the unique opportunity to thoroughly analyze the launch of the first phase of my new start up - Oulala Games - whilst preparing the launch of the second one (which will include our first external fund-raising campaign).
Each class was a direct opportunity for me to challenge every single aspect of the development and strategy of Oulala. I probably got a bit more than the other participants from the program because I asked all the professors very specific questions about my start-up. I particularly appreciated the impressive quality and diversity of the speakers and the professors.
Being able to attend some courses in a famous American university was truly stimulating. My best memory of the program, apart from swimming in the Google balls pool at their headquarters, was the day we attended Geoffrey Moore’s class. I have read most of his books, and being able to talk to him about my company project was incredible. He gave me some really precious advice. Thank you HEC Paris!
