The world of business is becoming ever more complex and competitive. Now, more than ever before, it is critical for companies think strategically about how they position themselves in the global market in order to compete successfully. Achieving sustainable growth is a critical objective for every business. In order to survive, grow and generate value for their shareholders and stakeholders, businesses must have a clear concept of the ways in which they can create and sustain competitive advantage. It is the role of senior managers to shape and promote their businesses.

With this in mind, the objectives of this 2 day training program are the following:

• Overview the latest trends in strategic company design
• Identify the opportunities for growth within different economic contexts
• Pinpoint the advantages and limitations of each of these opportunities in order to facilitate decision-making
• Understand the various situations in which these strategic business designs can be applied most effectively

Program Overview

The program focuses specifically on strategic planning and business design. This course will be delivered in English. 

Day 1: Master the concepts of strategic design

Morning session

• What is strategic business design?
• Business Models
• Analysis of external environment dynamics
• Analysis of resources and competencies

Afternoon session

• The challenges of sustainable development
• Understanding innovation
• The prerequisites for innovation

Day 2: Innovative strategies in action

Morning session: Guidelines for successful growth

• Vertical integration
• Horizontal diversification
• Geographical diversification

Afternoon session: The factors for successful growth

• Organization – enterprises without borders
• Creating corporate advantage

Participants

This program is designed for those who are new to, or have little experience in, their role as a senior manager.

Professor Gerard de Maupeou

Professor Gérard de Maupeou is the Academic Director for the HEC Advanced Certificate in General Management.

He has held various senior management positions in a wide range of international industrial sectors such as heavy steel manufacturing, general contracting, banking, and telecommunications.

He specializes in business and corporate strategy, change management, mergers and acquisitions, and business management. In addition to his academic work with HEC Paris, Gérard de Maupeou is a Senior Partner for a strategic consultancy firm. 

Practical information

Please register in advance to take part in this program.

Places for the program are limited and will be allocated on a first-come, first-served basis.

Date: April 29-30, 2015

Itinerary:

8.45 – 09.00: Registration

09.00 – 12.00 Morning Session

12.00 – 13.00 Lunch

13.00 – 17.00 Afternoon Session

Venue:

AmCham China Conference Center

No. 10 Jintongxi Road, The Office Park, Tower AB 6^th Floor

Price:

Members advanced online payment     RMB 6,000

Employees of member companies         RMB 6,000

Non members                                          RMB 6,600

For more information, please contact: Joseph DU

Tel: (86) 185 1062 5010

E-mail: josephdu@cciparis.net