Innovation and social business

Program 

This two-week program is run in Capte Town, South Africa and Bangalore, India and covers three main topics: 

  • Identifying new business opportunities in emerging markets such as Sub-Saharan Africa and India. The mobile phone revolution in emerging economies will be used to illustrate how serving the entire market can be highyl profitable 
  • Integrating sustainability into business models and develop business solutions to social and environmental challenges more effectively 
  • Fostering innovation - both frugal and reverse innovation will be analyzed 

Target Audience 

The program is aimed at executives and senior managers with an international mindset who want to become the next generation fo socially aware business leaders in the rapidly changing emerging world economy. 

Objectives 

  • Acquire the necessary tools to carry out an in-depth analysis of the mass market in emerging countries and new emerging market strategies 
  • Discover new ways of developing business that have real social impact, both in emerging and developed countries for multinationals, SMEs and entrepreneurs 
  • Learn how to encourage and promote innovation 
  • Establish new value propositions that can help to alleviate poverty 

Duration 

Two one-week modules. Each module has a five-day schedule. In 2015, the first module will take place in May and the second module in October. 

 

English(英语)
Alumni: 
  What I take away from this experience are profound professional insights, rich human contacts and inspiration for my future career. The major encouraged me to work on a personal project in an emerging market with a strong focus on sustainability.  
EMBA class of 2014, Paris One-Day-a-Week track, Quality & Industrialisation Manager, Foncia
Beate Boodoo
The EMBA program clearly broadens your horizons and the majors represent an important eye-opener on a specific topic. I chose the Reinventing Business in Emerging Markets major out of personal interest for a theme that is broadly discussed at the moment and that I wanted to discover in more detail. I was especially interested in the definition of a sustainable business approach, the impact on poverty and the potential of reverse innovation.
The two weeks in South Africa and India gave me a global understanding of the political, social and economic aspects of each country as well as relevant knowledge in social enterprises. The excellent mix of lectures, company visits and exchanges with participants made it possible to cover a wide range of areas. The India module was an excellent complement to the one in South Africa as it showed the differences of emerging markets in their business approaches and focus. What I take away from this experience are profound professional insights, rich human contacts and inspiration for my future career. The major encouraged me to work on a personal project in an emerging market with a strong focus on sustainability.
  This week has been the most insightful week since I started the EMBA Program with HEC Paris. The diversity of the professors and lecturers was just amazing.  
EMBA class of 2015, Paris English Modular, Managing Director of Gras Sayoye Insurance Brokers Nigeria, Ltd.
N'Gnineman COULIBALY
This week has been the most insightful week since I started the EMBA Program with HEC Paris.
The diversity of the professors and lecturers was just amazing.
Extra: 
巴黎HEC EMBA #themajor#专业 Academic Director David Ménascé
David Ménascé
Academic Director
David Ménascé is the Academic Director of the Major. David has been teaching at HEC Paris since 2007 and is the managing director of Azao, a consulting company that specializes in social business. He also founded BOPOBS, a think tank whose goal is to analyze “Base of the Pyramid" strategies.
巴黎HEC EMBA #themajor#专业 Academic Partner University of Cape Town, Graduate School of Business (South Africa)
University of Cape Town, Graduate School of Business (South Africa)
Academic Partner
巴黎HEC EMBA #themajor#专业 Academic Partner Indian Institute of Management, Bangalore (India)
Indian Institute of Management, Bangalore (India)
Academic Partner
  WHAT I TAKE AWAY FROM THIS EXPERIENCE ARE PROFOUND PROFESSIONAL INSIGHTS, RICH HUMAN CONTACTS AND INSPIRATION FOR MY FUTURE CAREER. THE MAJOR ENCOURAGED ME TO WORK ON A PERSONAL PROJECT IN AN EMERGING MARKET WITH A STRONG FOCUS ON SUSTAINABILITY.  
EMBA class of 2014, Paris One-Day-a-Week track, Quality & Industrialisation Manager, Foncia
Beate Boodoo
The EMBA program clearly broadens your horizons and the majors represent an important eye-opener on a specific topic. I chose the Reinventing Business in Emerging Markets major out of personal interest for a theme that is broadly discussed at the moment and that I wanted to discover in more detail. I was especially interested in the definition of a sustainable business approach, the impact on poverty and the potential of reverse innovation.

The two weeks in South Africa and India gave me a global understanding of the political, social and economic aspects of each country as well as relevant knowledge in social enterprises. The excellent mix of lectures, company visits and exchanges with participants made it possible to cover a wide range of areas. The India module was an excellent complement to the one in South Africa as it showed the differences of emerging markets in their business approaches and focus. What I take away from this experience are profound professional insights, rich human contacts and inspiration for my future career. The major encouraged me to work on a personal project in an emerging market with a strong focus on sustainability.

  THIS WEEK HAS BEEN THE MOST INSIGHTFUL WEEK SINCE I STARTED THE EMBA PROGRAM WITH HEC PARIS.  
EMBA class of 2015, Paris English Modular, Managing Director of Gras Sayoye Insurance Brokers Nigeria, Ltd.
N'Gnineman Coulibaly
This week has been the most insightful week since I started the EMBA Program with HEC Paris.

The diversity of the professors and lecturers was just amazing.