In an increasingly globalized business environment, companies can no longer focus exclusively on their domestic market as they risk losing valuable market shares to foreign competitors. International expansion is therefore critical to ensure success and even survival in local markets. However, many companies approach global competition and international expansion without fully understanding the challenges they pose. While some businesses are overly optimistic about their chances of success, or the time it will take them to succeed, others are overwhelmed by administrative obstacles, cultural differences and their lack of foreign markets. 

This masterclass will present a framework to effectiely analyze the challenges facing managers in a globalized economy and outline strategies for successful international expansion. 

Professor Pierre Dussauge 

Professor Pierre Dussauge is the Dean of Faculty and Research at HEC Paris. He holds an MSc Degree from HEC Paris and a PhD in Management Science from Paris-Dauphine University. His research focuses specifically on global strategic alliances. He is the author and co-author of several books in the field of strategic management, and has also published articles in prestigious academic journals such as the Strategic Management Journal, the Journal of International Business Studies and the MIT-Sloan Management Review. In addition to his academic research, Professor Dussauge has worked as a consultant for a number of firms in Europe and the US, such as Fiat, SNCF, American Airlines, IBM and APEX.