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营销和广告的成功依赖于说服性语言的有效应用。为帮助营销人员和广告商选择恰当的语言表达方式说服消费者，研究员Ruth Pogacar、L. J. Shrum、Tina M. Lowrey研发 ....
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January 29th, 2021
PRESS RELEASE
Cartier, ESCP and HEC Paris kick off new research Chair: ....
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2020 is a special year to all of us, while fighting against the pandemic, HEC China keeps explorin ....
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Media, Art & Creation Executive Program
HEC Paris x Tsinghua
PARTNERSHIP
INSTITUTIONS
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