Tanja Valcic
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Former Head of Credit Management at Lanvin
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THE PROGRAM WAS A PERFECT MIX OF THEORETICAL CONCEPTS AND REAL-LIFE BUSINESS CASES. IT PROVIDES YOU WITH AN EXCELLENT COMBINATION OF FRENCH AND ITALIAN BUSINESS MODELS THAT REALLY ENABLE YOU TO UNDERSTAND THE ENTIRE LUXURY INDUSTRY IN TERMS OF REGULATIONS, BRAND EXTENSION, PRODUCT DIFFERENTIATION, VECTORS OF GROWTH AND ORIGINS.
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As I was working in the fashion industry, it was important for me to acquire a better understanding the value chain in the luxury sector, as a whole. The Academic Coordinator of the program, Jean-Noel Kapferer is a true thought leader in the luxury industry - particularly in branding. This motivated my application for the Major in Luxury.
Overall, the program was a perfect mix of theoretical concepts and real-life business cases. It provides you with an excellent combination of French and Italian business models that really enable you to understand the entire luxury industry in terms of regulations, brand extension, product differentiation, vectors of growth and origins. The program allows you to leverage your existing skills and is a great opportunity for anyone wishing to accelerate a career change. The guest speakers were well-known CEOs and Heads of Marketing & Sales who shared their experience, insights and the key success factors of their respective companies. It was an exceptional personal experience.
