Claude Neves

HEC Paris Alumni: Claude Neves
Claude Neves
European and African Export Director
GUERLAIN
«  I HAD THE CHANCE TO MEET PROFESSIONALS FROM THE WORLD OF LUXURY, SHARE EXPERIENCES, WORK INDIVIDUALLY AND IN A TEAM ON CONCRETE CASES, VISIT COMPANIES AND IMMERSE MYSELF IN THE WORLD OF THESE BRANDS.  »
Perfumes and cosmetics are relatively atypical in the luxury sector as, apart from Guerlain which has its own stores in Paris, few brands possess their own distribution network.

The major allowed me to extend my knowledge of all the fundamentals of luxury management. Above all it broadened my understanding of the international dimension of luxury and the other sectors of activity within the industry - wines and spirits, hotels and yachts, watches and jewelry, haute couture and leather goods. I also had the chance to meet professionals from the world of luxury, share experiences, work individually and in a team on concrete cases, visit companies and immerse myself in the world of these brands. I have excellent memories of Milan and Bocconi. The quality of the teachers and speakers was outstanding. The atmosphere was great - a small team of 16, friendly and highly motivated participants who shared rich exchanges and moments of real fun. During the Major you both give and receive.