In most cases, do strategies fail because they are not implemented effectively?

Strategic failures are often the result of poor strategy implementation and poor change management. It is therefore vital for managers to carefully assess the structure, skills, and processes of their companies in order to determine if a particular strategy can be successfully implemented. They also need to be able to identify opportunities for competitive advantage and to develop an appropriate strategy to take advantage of these opportunities. The most brilliantly designed strategy will not lead to success if its execution is weak. To ensure success, a firm’s information and control systems, structure and the skills at its disposal (including change management skills) need to be fully aligned with the strategy.

Guest speakers

Professor Thomas Bittner

After obtaining an MBA with a specialization in strategy from INSEAD in France, Professor Bittner began his career as a consultant with McKinsey. He then worked as either COO or CEO for multibillion dollar companies in Germany, United Kingdom, France and United States. The companies concerned were market leaders in graphic arts, paper distribution and steel processing. Before joining HEC Paris in 2009 he was in charge of Strategy and Change Management for one of the biggest steel manufacturers in the world.

His areas of expertise include:

• Strategy design and implementation
• Restructuring companies to adapt to globalization
• Acquisitions in Europe, North & South America, Asia and South Africa

Grace Han Qing – Executive Director, Healthcare & Seniors, Sodexo  

Since 2009, Grace Han has been in charge of developing and managing on-site service solutions for large hospitals and retirement homes in China that enable them to improve performance. Before this she worked for 10 years in a range of corporates where she developed major strategic projects in China. For the past 8 years, Grace she has taken part in a series of high profile national seminars and training programs that help many public organizations and SOEs promote and accelerate outsourcing strategies and processes. Grace is based in Shanghai and graduated from HEC Paris with an EMBA in 2006.

Zhao Pinghua – Chairman of the Board & General Manager, Shanghai Qide Display Co. Ltd. and

General Manager, FAS Consultant Limited.

Zhao Pinghua learned French at a very young age and studied in France from 1987 to 2003, before returning to China. This has given him a unique perspective on French literature, society, economy and companies. Since his return he has been actively involved in developing business relationships between France and China. Zhao Pinghua graduated from HEC Paris with an EMBA in 2012.

How to register

The master class will be run in English and is aimed at entrepreneurs, executives and managers with at least 8 years of professional experience. If you would like to attend please email your name, company, job title and mobile phone to:

Nancy Wang
Email: nancywang@cciparis.net
Telephone：021-64373150, 135 6448 2515