The objective of this training is to provide teams with powerful and modern marketing tools and inspiring real life case studies like Tesla, Red Bull, and Hermès, so that they can develop the right critical thinking, decision-making, and leadership skills.

In this interactive and intense course, participants will learn the latest marketing trends and tools in order to:

• Attract customers and deeply connect with them
• Understand and predict customer behavior
• Wow customers by delivering a brand experience beyond their expectations

Who Should Attend
This course will benefit：

• Experienced Marketing, Business, and Innovation Directors and Managers who want to enhance and update their marketing skills
• Senior Sales or Marketing Managers taking on a new role, market, or project and who need to perform strongly very quickly

Course Details

Day 1 - Attract Customers

• Wait Marketing: Reach customers when they are receptive.
• Agile: Stick to customers' needs and adapt to moving markets.
• Sensory Marketing: Make any offers more appealing.
• Social Marketing: Engage with customers.
• Pet Marketing: Cute sells.
• Proximity Marketing: Be close to the customers.
• Ethnic Marketing: Embrace customers' diversity

Day 2 - Understand and Wow Customers

• Big Data: Let data tell customers' story.
• Wearables: Catch and interpret customers' signals
• Design Thinking: Think and analyze customers like a designer.
• Neuromarketing: Understand customers from the inside.
• Co-creation: Stop asking and do together.
• LOHAS: Address green and sustainable oriented customers.
• Hormonal Quotient: We are our hormones and are so predictable.
• Biomimetics: Generate groundbreaking insights by observing the nature.
• Health and well-being: Become best friends with customers by having a positive impact on their well-being.

Speaker

Diana Derval is Chair and Research Director of DervalResearch, global research firm specializing in shopping behavior, Chair of DervalBioTech 代戈生物技术, and owner of the luxury fashion accessories brand Derval Paris. She appears regularly in the media and teaches Innovation, Neuromarketing and Sensory Marketing at ESSEC, Sorbonne, IFA, MIT, Fudan, Jiaotong University, and is adjunct Professor at Donghua University in Shanghai. Her Chinese textbook on luxury marketing "奢侈品品牌营销" is expected to be published in June 2016.

This course will be delivered in English.

Coffee, lunch, and light refreshments will be provided during breaks.

Event information:

To Register for the course, click here.

• Contact: Caroline Wang
   
• Telephone:  (8610）8519-0892
   
• Email:  cwang@amchamchina.org
   
• You must register in advance. Walk-ins will not be accepted.
   
• Limited places are available and attendance is given on a first-come, first-served basis