Over the past decade, social media has revolutionized the ways in which we live, learn and do business. HEC Paris Professor Kristine de Valck discusses the ways in which companies engage with online consumer communities in order to promote their brand, products and services. She also addresses the "million dollar question" of how to quantify the success and efficiency of online marketing strategies.
Kristine de Valck is Associate Professor of Marketing at HEC Paris. She is also the academic director of the HEC Paris Executive MBA Major in Leading Digital Transformation.
