Three years after Peter Todd’s arrival as Dean and the deployment of the Deepen and Differentiate strategy, HEC Paris speaks out to reaffirm its leadership and ambition, with a special focus on its international standing.
The campaign sets out first and foremost with a vision, "Tomorrow is Our Business", which is anchored in business and the future. The economic world has never evolved as quickly and as deeply as today. HEC trains the leaders of tomorrow’s business, so the school is ideally placed to reinvent and direct this unprecedented transformation. Thus, HEC must grasp everything tomorrow’s business will be made of: innovative business models, strengthening of social and responsible approaches, and changes related to digital transformation.
“Tomorrow is Our Business”: through this phrase, HEC also explicitly underlines its position as a business school: its main focus is the world of business
This campaign, designed and carried out by BETC, which has worked pro bono for the school since 2012, is expressed through a film and a series of portraits.
The 45-second film directed by Bertrand Touchard was shot on campus in October 2017. It involved students who were keen to act or appear in the film, alongside three professional actors.
In the series of portraits you will recognize some of the school’s actual Alumni, including Emmanuel Faber, CEO of Danone, Mercedes Erra, founder of BETC, Hubert Joly, CEO of Best Buy, Aurélie Lavaux and Irène Soulages, founders of BimBamJob, Fidji Simo, Vice President of Facebook, Christian Kamayou, founder of MyAfricanStartup, Jean-Paul Agon, CEO of L’Oréal and Guillaume Gibault, founder of Le Slip Français – personalities of reference who are today leaders or creators of companies with a decisive impact on business and society. Their uniqueness was captured by Pyromanes Officine Créative’s photographers.
The "Tomorrow is Our Business" campaign can therefore be interpreted as a whole which complements and enriches both budding students (in the film), and leading personalities (in the portraits), embodying new values which they offer to our society.
Graduate of HEC Paris, Fidji Simo is Facebook Vice President. With videos that autoplay, videos in virtual reality, and live videos, she creates new forms of social interactions and develops the Facebook of tomorrow. #TomorrowIsOurBusiness
Tous les jours, Mercedes Erra promeut l’égalité hommes-femmes au sein des entreprises et fait de chacune de ses prises de parole une occasion de semer ses convictions. Diplômée d’HEC Paris, elle dirige l’une des agences de publicité les plus creatives au monde (BETC) , qui est aussi la premiere à avoir reçu le label égalité. #TomorrowIsOurBusiness
Emmanuel Faber毕业于巴黎HEC商学院。He leads @Danone’s long-standing economic and social dual project into a future where the company will become a B Corp, that is a people-centric company equally driven by economic, social and environmental performance. Emmanuel Faber is Graduate of HEC Paris.
Convaincu que l’intelligence collective est superieure à l’intelligence individuelle, il mise sur les managers de L'Oréal pour transformer les equipes en nouvel les héroïnes de l’entreprise. Jean-Paul Agon est diplômé d’HEC Paris. #TomorrowIsOurBusiness
Graduate of HEC Paris, Hubert Joly thinks that technology has only one purpose: to help people pursue their passions and enrich their lives, and he has made it the mission of Best Buy. #TomorrowIsOurBusiness
Elles ont créé BimBamJob, une start-up qui aide les personnes éloignées de l’emploi à trouver un travail et construire leur avenir. Aurélie Lavaud and Irène Soulages sont diplômées d’HEC Paris.
Il a lancé une marque de prêt-à-porter 100% Made in France, redonnant ainsi un elan durable à des usines et des ateliers français. Fondateur, Le Slip Français, Guillaume Gibault est diplômé d’HEC Paris.
Graduate of HEC Paris and founder of MyAfricanStartUp, Christian Kamayou helps Africa’s most innovative #startups find investors, succeed and grow.
